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About John Follis

Authored 2 articles.

John Follis is a business owner and nationally respected marketing exec profiled on Wikipedia. His successful campaigns have been featured in The New York Times, Wall Street Journal, USAToday, Forbes and two college textbooks. He’s also author of "How to Attract and ExciteYour Prospects" a guide to getting the best marketing results. His innovative “Marketing Therapy” program helps businesses around the US achieve their marketing goals faster, smarter, and more cost-effectively.

    Articles

  • Want Great Marketing: Follow Apple’s Example

    Features, October 12, 2012

    On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist. What’s contributed greatly to Apple’s success is great marketing. As most people know, Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

  • Dealing With “I Just Can’t Afford You”

    Features, October 01, 2012

    Regardless of what you’re selling, most everyone in business has heard it: “Sorry, I just can’t afford it right now.” No one likes hearing that. In some cases it might be true. In most, however, it’s not.