About John Follis
Authored 2 articles.
Features, October 12, 2012
On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist. What’s contributed greatly to Apple’s success is great marketing. As most people know, Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.
Features, October 01, 2012
Regardless of what you’re selling, most everyone in business has heard it: “Sorry, I just can’t afford it right now.” No one likes hearing that. In some cases it might be true. In most, however, it’s not.