About Jeff Hayzlett

Authored 2 articles.

Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Mr. Hayzlett was responsible for the Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations.


  • What makes a brand?

    Features, June 03, 2011

    What makes a brand? Is it the name? Identifying characteristics such as a logo? What people think and remember? It could be all and maybe so much more.

  • Marketing Trends for 2011

    Features, April 18, 2011

    A new year means new goals, new successes and new opportunities. How will you embrace the evolving trends and execute them to bring the greatest achievements for your marketing? Recently, we looked at the trends for 2011, including mobile computing and mobile devices. Now let’s look at what social media and integrated campaigns mean for marketers in 2011!