About Drew Hendricks

Authored 1 article.


  • How to Get Your Management Team to Buy Into Marketing Strategy

    Features, March 06, 2015

    Have you ever had your management team agree on something unanimously? If I were a betting man, I’d say probably not. That’s why facing a challenge like implementing a new marketing strategy can be so tiring. Not only do you have to develop the strategy – which will definitely take up a fair amount of time and resources – you also have to get your management team to support the plan.