About Ralph Zuponcic

Authored 2 articles.

PricePoint Partners founder Ralph Zuponcic has extensive experience in pricing management consulting with companies in a wide variety of industries including, but not limited to, industrial equipment, medical devices and disposables, specialty industrial tapes and adhesives, medical software, rubber and polymer products, ceramic materials and automotive supplies. His expertise in managing pricing initiatives delivers outstanding results to Fortune-listed companies and midsize organizations as well as emerging firms.

A national authority on value-based pricing strategies, Ralph is a frequent guest lecturer at The Ohio State University Fisher College of Business, and he has spoken about strategic pricing management at major universities, associations and companies across the country. He has also been featured in publications includingThe Wall Street Journal, Industry Week, Fortune Small Business, CFO Magazine and Marketing News.

Ralph serves on the board of directors of Blossom Hill, a nonprofit Cleveland-based organization that provides homes and care for individuals with mental and developmental disabilities.


  • Mortgage Rates Post First Increase of 2014

    News, February 14, 2014

  • Win Price Negotiations on Value

    Features, May 10, 2012

    You have been working a prime sales prospect for the past six months. Your product is the ideal solution, you have done a great job of selling the value and you have carefully calculated a value-based price point for this prospect. But, despite your very best efforts at winning the deal, the buyer is asking for a lower price. What do you do next?