Fresh Beginnings Partners with Fusion Creative Marketing to Design New Look and Gourmet Retail Website

Staff Report From Valdosta CEO

Friday, January 26th, 2018

Experienced with a strong presence in the nationwide corporate environment for over 30 years, Fresh Beginnings saw a tremendous opportunity in the retail gift industry with their unique high-quality gourmet gifts, perfect for any occasion.   Fresh Beginnings caters to both businesses and individual buyers featuring their fresh-baked gourmet cookies and hand-made chocolates made and shipped to order.  With a desire to create a new, easy-to-use, e-commerce website and rebrand their logo and look, Fresh Beginnings hired regional marketing and advertising agency, Fusion Creative Marketing to help get the job done.

Fusion assembled a team of marketing and public relations experts to lead the team to develop the perfect recipe for a Fresh Beginnings rebrand. Creative Director, Steven Heddon, brought in experts Caila Anderson, Micha Hogan and Gary Kuhlman to work on the project.

“We wanted our brand to engage with our customers on an emotional level.  We needed to educate our buyers that our unique and delicious gifts are not just for corporate customers with large quantity purchases,” explains Debbie Tubbs, Director of Operations.  Our gifts are more than just a tin filled with an indulgent assortment of cookies and chocolates. These unforgettable treats, packaged in personalized tins, create a special keepsake gift that lasts long after the goodies are gone.”

Fusion incorporated market research, brand audit, photography, video, and website design to launch the project quickly with an aggressive deadline in order to capture the high gift giving demands of the holiday season.  After the initial research and strategy and branding workshop, Fusion along with Tubbs and her marketing team, developed content and design for a new e-commerce website, a new logo, and a strategic marketing plan to educate and reach the retail consumer.

“Fusion helped us develop our brand and has been a great extension to our marketing team, assisting us strategically in addition to delivering an inviting and user-friendly website,” says Tubbs.

The new website not only provides easier navigation, clearer overview of the gourmet cookie and chocolate selections, and many more choices to the consumer, but it also offers a simple process to create your own tin design and manage the shipping details. Its new design section has options for special holidays, birthdays, new babies, weddings, thank you, graduations, and just for you gifts. The new look, feel and overall brand will help establish Fresh Beginnings as the gourmet cookie gift for every occasion - not just when you buy a new car or house. A gift from Fresh Beginnings is a taste to remember!

Now taking orders for your Valentine’s Day gifts, Fresh Beginnings will be taking these special orders right up until the 14th!