Apple, Amazon Dominate Mobile Retail Satisfaction Survey

Press release from the issuing company

Thursday, January 12th, 2012

E-retail giants Apple and Amazon are head and shoulders above the competition in a study of customer satisfaction with top retail mobile sites and apps released today by customer experience analytics firm ForeSee. ForeSee was able to collect enough data to produce statistically reliable mobile satisfaction scores for 16 of the largest e-retailers in the United States. Apple and Amazon, which scored 85 and 84, respectively, on the study's 100-point scale, topped the list by a wide margin.

Website	Satisfaction with Mobile Experience	Satisfaction with Web Experience
Store.Apple.com	85	83
Amazon.com	84	88
Dell.com	78	80
Netflix.com	77	79
eBay.com	77	80
BestBuy.com	76	78
Staples.com	76	78
Avon.com	75	83
BN.com	75	81
HomeDepot.com	75	78
VictoriasSecret.com	75	81
Toysrus.com	74	75
Blockbuster.com	73	75
Target.com	72	76
Walmart.com	72	79
Sears.com	71	75