SBA Nominee Talks Marketing to Banks, Businesses at Confirmation Hearing

Shawn Hessinger

Friday, February 14th, 2014

If finally confirmed, the newly nominated chief of the U.S. Small Business Administration promised to do more to promote the agency’s services.

Maria Contreras-Sweet said at her confirmation hearing before the U.S. Senate Committee on Small Business and Entrepreneurship that more must be done to brand the SBA.  ”Understand that this is not your grandfather’s SBA,” Contreras-Sweet told Senators yesterday, February 12, 2014.

Senator James Risch (R- Idaho) asked her views about the SBA’s Office of Advocacy. He cited its need to remain independent so as to be able to address the “crush of regulations” on small businesses.  Contreras-Sweet said she understood what small businesses go through based on her own startup experience.  She said she supported the need for the Office of Advocacy to “provide an ardent voice for small businesses.”

Currently there are about 2,400 SBA lenders, including ProAmérica Bank, the Latino owned community bank that Contreras-Sweet founded with the help of family and friends.

But the SBA nominee said not enough is done to simplify the process for small community banks that want to offer SBA backed loans.  Contreras-Sweet said more must be done to help these banks understand the process so that they actually want to become an SBA backed lender.

After that, Contreras-Sweet says more must be done to promote SBA backed loans and other products to small businesses. She said that this is because when community banks finally do decide to offer SBA backed loans, they often face a daunting task promoting them in their communities.

Contreras-Sweet advocated the same approach when seeking to get more businesses involved bidding for government contracts.  Last July, the Small Business Administration reported that only 22.25 percent of an estimated $400 billion in government contracts went to small businesses in 2012. That’s about $3 billion short of the federal government’s goal. Contreras-Sweet said hitting that goal in the future would require more effort from the agency to explain the process of getting government contracts so that more small businesses would bid.

However, she also said it would require what she called “de-bundling” larger government contracts often given to much larger corporations to be sure that small businesses get their share.

The position of SBA Administrator has remained unfilled since the departure of former Administrator Karen Mills in February of 2013.  President Barack Obama nominated Contreras-Sweet for the position in January 2014.  Contreras-Sweet is considered to be a well-qualified candidate, given her background and experience, especially her experience starting and running a community bank.

Courtesy: Small Biz Trends

About Shawn Hessinger

Shawn is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.