JL Concepts Gets Creative With Promotional Products

Barbara Kieker

Wednesday, March 13th, 2013

"Having a good product or service won't get you anywhere if customers don't know your name."  According to Joyce Aigen, MAS, owner of JL Concepts, successful business owners and managers know the power of having their name out there.

"If your name and number is in front of your customer on a pen or calendar, they will pick it up and call when they need your service," Aigen said.

Aigen has been in the promotional advertising industry for 37 years.  She earned her Master Advertising Specialist degree in 1985 and her client list includes household names such as IBM, Macy's and American Express.

"We also have many clients in the local area.  We designed a replica of the new Health Sciences and Business Administration Building at Valdosta State University for the VSU Foundation to give out as a thank-you gift at the groundbreaking ceremony," Aigen said.

"We've also worked with VSU Nursing School to design items such as lip balm and hand sanitizer to get their name out there."

Business so far in 2013 has opened up a bit, according to Aigen.  Clients are less worried about the dollars and more concerned about promoting a good product or idea.

JL Concepts has more than 500,000 products that can be imprinted with a company's name and contact information.  The items can be used as employee incentives, thank-you gifts or promotional pieces 

"Studies show it takes seven times for a person to remember a new name.  Promotional products are an easy way to help customers remember you and what you can do for them," Aigen said.

Image is Everything

The motto for JL Concepts is "Your Image is Our Business."  Aigen prides herself on the creativity she provides to clients in helping to conceptualize their image.  

"For IBM, we developed a custom acrylic desk award that encased a 25-year-old U.S. quarter to symbolize 25 years of design excellence by the Systems Engineering division," Aigen said.

"For that project, we earned the prestigious ADDY Award of Distinction."

Presented by the American Advertising Federation, a not-for-profit industry association, the ADDY Awards is the world's largest advertising competition.  Each year, the competition includes more than 50,000 entries from all types of advertising and media.  The awards recognize creative excellence.

Aigen began her career in New York, and brings a Madison Avenue and corporate background to all her projects.  Her connections from her early years in the business continue to generate new work.

"I had a call from Macy's and they had my catalogue.  I didn't remember sending it to them and found out that a client from years ago had given my name to her daughter who works in Macy's Special Events," Aigen said.

You are Your Business

Aigen advises business owners and managers to promote themselves, not just their businesses.

"You are the business," Aigen said. "Both owners and managers should emphasize this."

More information on JL Concepts is available at jlconcepts.com, or by calling 229-247-5731 or 800-346-5083.

About Barbara Kieker

Barbara Kieker is a freelance writer who writes on business-related topics for a number of web-based properties. She also provides communications services to Fortune 500 corporations, small businesses and nonprofit organizations.