Thanksgiving Travel to Increase for 4th Consecutive Year, Bringing Economic Boost
Friday, November 16th, 2012
AAA projects 43.6 million Americans will journey 50 miles or more from home during the Thanksgiving holiday weekend, an increase of 0.7 percent over the 43.3 million people who traveled last year. This increase marks the fourth consecutive year of growing holiday travelers since 2008 when Thanksgiving travel fell by 25 percent. The Thanksgiving holiday travel period is defined as Wednesday, Nov. 21 to Sunday, Nov. 25.
Highlights from this year's 2012 AAA Thanksgiving Holiday Travel Forecast include:
- Thanksgiving travelers to total 43.6 million, an increase of 0.7 percent from the 43.3 million who traveled last year
- Ninety percent of travelers or 39.1 million to travel by automobile, an increase of 0.6 percent
- Holiday air travel to decline to 3.14 million travelers from 3.2 million in 2011
- Median spending expected to drop 10 percent to $498, compared to $554 last year. Spending remains consistent with historic averages as Americans continue to prioritize travel while finding ways to economize
- Average distance traveled to decline to 588 miles from 706 miles, due in part to a decrease in the number of air travelers and Americans desire to economize budgets
- Despite mild improvements in unemployment, the housing market and greater consumer optimism, the economy is still struggling to keep its head above water
"Thanksgiving travel hit a decade low in 2008 when only 37.8 million Americans traveled," said AAA President and CEO Robert Darbelnet. "Since that year we have seen a steady increase in the number of travelers taking to the roads and skies for the holiday. Americans continue to find ways to economize their budgets so they can gather around the holiday table to carve the turkey."
"While we do not yet know the full impact that Hurricane Sandy will have on travel from the Mid-Atlantic region, we do know that the impact for many Americans in that region is substantial," continued Darbelnet.
Impact of gasoline prices on travel plans
AAA estimates the national average price of gasoline will drop to between $3.25-3.40 a gallon by the holiday, similar to last year's average of $3.32, which was the most expensive average ever on Thanksgiving. Despite the historically high prices paid by motorists this year, the national average has declined by nearly 40 cents a gallon since early October and should continue to drop through the end of the year. The national average price of gas for Thanksgiving from 2007-2011 is $2.75 a gallon.
Wednesday before the holiday is expected to be busiest travel day
The Thanksgiving holiday is unique falling on a Thursday every year. Many people are off from work the Friday after, giving travelers the opportunity to spend more time with family and friends. AAA asked intended travelers which days they would depart for and return from Thanksgiving Travel. Among those surveyed, the majority of travelers plan to leave the Wednesday before the holiday (45 percent) and return the following Sunday (36 percent) with another 25 percent expecting to return on Monday, Nov. 26.
Automobile travel remains dominant mode of transportation, air travel decreases
Approximately 90 percent of travelers or 39.1 million people plan to travel by automobile this Thanksgiving. This is a 0.6 percent increase over the 38.9 million people who traveled by auto last year. Air travel is expected to decrease 1.7 percent as 3.14 million holiday travelers will take to the skies.
Those traveling by air will find lower airfares according to AAA's Leisure travel Index. For the Thanksgiving holiday the average lowest round-trip rate is $188 for the top 40 U.S. air routes, an 11 percent decrease from last year. Approximately 1.3 million travelers will choose other modes of transportation, including rail, bus and cruise ship.
Hotel rates relatively flat, car rental rates increase 27 percent
According to AAA's Leisure Travel Index, Thanksgiving holiday hotel rates for AAA Three Diamond lodgings are expected to decrease one percent from a year ago, with travelers spending an average of $143 per night compared to $145 last year. Travelers planning to stay at AAA Two Diamond hotels can expect to pay one percent more, at an average cost of $104 per night. Weekend daily car rental rates will average $47, compared to $37 last year.
Average travel distance decreases
According to the survey of intended travelers, the average distance traveled by Americans during the Thanksgiving holiday weekend is expected to be 588 miles, which is a decline of 16.7 percent from last year when travelers planned to log 706 miles.
Median spending down ten percent; visiting family, dining and shopping top activities
Median spending is expected to be $498, a 10 percent decrease compared to the expected median spending of intended holiday travelers ($554) in 2011.
While spending time with friends and relatives and dining are primary activities for nearly all holidays, it is even more relevant for Thanksgiving travelers. Therefore it is not surprising that spending time with family and friends (75 percent) and dining (56 percent) are the most popular activities planned by travelers. Despite lower median spending, half of all travelers (50 percent) plan to shop during the holiday which can be expected given Black Friday occurs during the holiday weekend.