The use of 'dumb phones' - i.e. pre-smartphone devices with only core features like calling and texting - is making a significant comeback, highlighting a growing desire for minimalism and a return to basics. 

Simplified mobile devices are gaining traction as people seek to disconnect from the constant barrage of notifications and digital noise. 

Mark Stallings from Casely says, “Searches for 'dumb phone' have exploded by 185%, showing smartphone users are looking to ‘dumb down’ their device of choice.”

"Dumb phones represent a desire to reclaim control over our digital lives," says Mark. "Many people are nostalgic for the simplicity and durability of early mobile devices."

These devices are celebrated for their simplicity, durability, and essential functionality without the distractions of apps and social media. 

The resurgence is not just about functionality but also about aesthetic and lifestyle choices. Many users find the retro design appealing, adding a unique style element to their lives.

Data: Interest in Dumb Phones by State

The data shows that Illinois tops the list for interest in dumb phones. Mark comments, “In Chicago, we're seeing a significant trend where people are choosing dumb phones to disconnect from the constant digital noise.”

Georgia and Wisconsin are also seeing a lot of interest, indicating that people across different states and regions are considering dumb phones as a viable option. Cities like Atlanta and Minneapolis are notable for their growing interest, reflecting a broader trend in urban centers.

Among the top 10 states, cities were responsible for the majority of searches, including Chicago, Minneapolis, Atlanta, and New York. “While it makes sense that more populated areas conduct more searches generally, it could also be a sign that those living in overcrowded cities also have the bigget desire to disconnect from it all”, says Mark.

The reasons behind this trend vary. 

Mark says, “Some people want the mental health benefits of fewer distractions, finding it easier to manage stress without constant notifications. Others appreciate the cost savings, as dumb phones are generally cheaper than smartphones.” 

In cities like Chicago, where tech culture is prevalent, and Minneapolis, known for its progressive tech community, some find dumb phones to be a cool, retro alternative that stands out. 

As the desire to unplug grows, we can expect the demand for these simpler devices to keep increasing.