Why Hot Dogs At Atlanta Falcons Games Cost Just $2

Wednesday, September 6th, 2023

In this climate of rampant inflation and escalating costs to attend sporting events, a hot dog at an Atlanta Falcons game costs just $2.

\“We tried the concept called ‘street pricing,’” Falcons CEO Rich McKay exclusively shared. “The object was to try and resemble more what it would look like on the outside as opposed to just what it would like on the inside of the stadium, where it could be marked up.”
 
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