Georgia Power Area Manager for North Fulton and North DeKalb Misty Fernandez has been named the Chair of the Latin American Association, the largest and oldest Hispanic serving organization in the state. She began her two-year term in July. In her role as chair, Fernandez is currently leading the largest fundraiser ever for the organization with the Latin Fever Ball this October.

Celebrating its 50^th year in 2022, the Latin American Association works daily to provide opportunities for all in the Hispanic and Latino community through civic engagement and advocacy, youth services, family stabilization and well-being, immigration services, and economic empowerment.

In her role at Georgia Power, Fernandez works with local, regional and state leaders to advance and implement operational, economic, community and charitable strategies. Prior to her position as area manager, she worked as Assistant to Georgia Power’s Senior Vice President of Charitable Giving and President and CEO of the Georgia Power Foundation. Fernandez helped to lead charitable giving, volunteerism and community relations efforts across the state of Georgia. She has also held multiple positions in Georgia Power’s Customer Service organization.

Fernandez is a graduate of several leadership programs and was recently recognized by the Hispanic Association on Corporate Responsibility as one of 40 high-achieving Hispanic professionals in the U.S., and she was also recognized as one of the 50 Most Influential Latino Leaders in the state by the Georgia Hispanic Chamber of Commerce.

In addition to the Latin American Association, Fernandez is a member of the board of directors for the Greater North Fulton Chamber of Commerce, North Fulton Community Charities, Roswell Inc., Caminar Latino and Amana Academy. She is also a member of the Citizens of Georgia Power and was the inaugural recipient of Georgia Power’s “A Citizen Wherever We Serve” Community Impact Award. Fernandez is also a former C.A.S.A, having advocated for foster children who are victims of abuse and neglect.

She is a graduate of Oglethorpe University in Atlanta and lives in Roswell with her husband and three children.