Consumer Excitement for Halloween 2020 Jumps 17 Points Going into October
Thursday, October 8th, 2020
Excited for Halloween this year? You're not alone. New research from the National Confectioners Association shows that 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% two months earlier in July. Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season.
Read More at Cision.
