Summer’s officially here, and it’s time for vacations, BBQ and … personal branding? According to career branding expert, Cachet Prescott, the slower pace of summer presents the perfect opportunity for professionals to get on top of their personal brands, and the July 28^th Summertime is for Branding: Résumé Writing Workshop is a great place to start.

The competitive nature of today’s job market underscores the need for professionals to find creative ways to stand out from their qualified counterparts. “While most people think of branding in terms of a business identity, individuals have personal and professional brands that need attention as well,” said Prescott of Career Cachet, a boutique career services firm specializing in career branding, coaching and training. “Whether you know it or not, there’s a story being told about who you are and what you bring to the table. Taking an active and strategic stance in the development of your personal brand ensures that you serve as the author of your story.”

Professionals can jump start their career branding efforts by focusing on their résumés. From active job seekers to career transitioners to simple résumé updaters, this DIY workshop is for professionals who are ready to get their résumés up to par and includes:

• Résumé pre-work to make the best use of workshop time (Completion REQUIRED).
• Discussions on current résumé trends – what works and what doesn’t.
• Guidance in defining your career goals to properly target and focus your résumé.
• Developing your Professional Profile, Skills and Experience.
• Up to 30 days of email support following the workshop.

In addition to résumé maintenance, Prescott suggests a few other ways that career-minded individuals can spruce up their brands:

1. Solidify your brand message.
2. Create or update your professional bios (micro for social media, short and long).
3. Spring for professional head shots.
4. Update your social media profiles (i.e. LinkedIn, personal blogs) and websites for consistency.

Join Prescott on Tuesday, July 28 at 6:00 p.m. at Valdosta’s LaQuinta Inn & Suites for her “Summertime is for Branding: Résumé Writing Workshop”. The registration fee is $50.00, and prospective attendees can register at CareerCachet.com/resume-writing-workshop no later than July 24^th.

For more information, contact Cachet Prescott at 770-927-7528 or [email protected].