“Howard Lincoln was one of the pioneers of the Langdale College of Business,” said Dr. Wayne Plumly, dean of the college. “Being an entrepreneur himself, his practical knowledge of the ins and outs on how small business works inspired many young students to become entrepreneurs.”

Known as Valdosta State College’s “small business guru”, Lincoln became the director of the college’s Center for Small Business in 1974 after having served as a professor of business for several years.

“A committee of business faculty from every discipline was available under Howard’s guidance to counsel small business owners,” said Dr. Fred Ware, retired VSU professor of management. “He simultaneously orchestrated the Small Business Institute (SBI), a U.S. Small Business Administration (SBA) consulting service that uses selected business administration seniors and graduate students to assist local small businesses.  Countless business owners benefitted from this endeavor. In 1981, the South Georgia SBDC was established and housed within the Center for Small Business with Howard as the first SBDC Director.”

Lincoln also owned and operated a Western Sizzlin’ Steak House franchise in Valdosta from 1969 until selling the franchise in 1971. He retired from VSU in 1984. Three years later he and his wife traveled to the central Jamaica, where they spent the next year and a half as missionaries in the undeveloped mountain region. He passed away at 81, on Veterans Day, November 11, 2001.

“Howard Lincoln’s high ethical standards were obvious to all who knew him,” said Ware. “I am convinced that his exemplary life impacted many hundreds of business students.  He has left Valdosta State University and our community with a lasting legacy of commendable service.”