Fusion Creative Marketing has been contracted by South Georgia Medical Center's Pearlman Cancer Center to market and sell The Pearlman Survivorship Kit, which is a blueprint package of educational material designed to help community cancer centers provide essential survivorship services to cancer patients nationwide.

The creative production of the Kit contents was designed by Fusion, which included the graphic identity for the website, brochures, and video for this initiative. This is a public relations campaign as well as a sales effort.

Fusion is working in coordination with the SGMC marketing department to craft the messaging for this national campaign. Steven Heddon, creative director for Fusion attended the Annual Conference of the Academy of Oncology Nurse Navigators in Phoenix, Arizona, Sept. 14-16th to launch the sales initiative. He will also attend the ACCC National Oncology conference on October 3rd in San Antonio, Texas.