The Atlanta-based chain is private and therefore doesn’t reveal its bottom line. Annually, it discloses sales figures, with last year’s record haul hitting $4 billion. There are 52 weeks in a year and Chick-fil-A isn’t open on Sundays. So it operates roughly 312 days of the year. Sales of $4 billion divided by 312 is about $12.8 million a day.

One can only guess how much more than $12.8 million Chick-fil-A considers “unprecedented” for sales on Aug. 1.

Statement From Chick-fil-A Following Appreciation Day:

We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. Chick-fil-A Appreciation Day was not a company promotion; it was initiated by others.

We congratulate local Chick-fil-A Owner/Operators and their team members for striving to serve each and every customer with genuine hospitality.

While we don’t release exact sales numbers, it was an unprecedented day.

The Chick-fil-A culture and 66-year-old service tradition in our restaurants is to treat every person with honor, dignity and respect – regardless of their belief, race, creed, sexual orientation or gender.