New research from goBeyondProfit and Georgia CEO reveals that there is no one-size-fits-all solution to productivity. Instead, the 2025 Generosity by the Generations Report shows that the drivers of productivity are as diverse as the workforce itself. 

What helps one generation thrive may not resonate with another. Understanding these key differences is essential for making strategic investments that improve productivity and truly impact your bottom line.

Flexible work is a top driver for most employees. Gen Z (23%), Millennials (27%), and Gen X (28%) agree that flexible work schedules are the single most important factor for boosting their productivity. Gen Z and Millennials both value office perks and believe these investments enhance their productivity. Overall, however, all generations desire more flexibility in terms of when and how they work.

Older generations seek more resources. For Baby Boomers, the top request is for additional resources such as equipment, personnel, and technology, with 37% stating that these resources would improve their productivity the most. This view is also shared by Gen X, with 27% making the same request.

Gen Z wants mental health support. While flexible work is important to Gen Z, their second most important driver for increasing productivity is mental health support (16%). This is a unique finding, as it’s nearly triple the rate compared to Gen X and Baby Boomers, emphasizing the importance of well-being for this generation’s performance.

Millennials balance high demands. Like Gen Z, Millennials also believe that mental health support (36%), expanded maternal health (22%), and childcare support (21%) would help them be more productive.

The findings of the 2025 Generosity by the Generations Report make it clear: tailoring your generosity to the specific needs of each generation can build a workplace where every employee has what they need to meaningfully contribute to the business.