SGMC Recognized in 40th Annual Healthcare Advertising Awards

Staff Report

Wednesday, May 10th, 2023


Erika Bennett, Director of Marketing; Hilary Gibbs, Vice President and Chief Development Officer; Kara Hope Hanson, Marketing & Public Relations Specialist; Elizabeth Vickers, Director of Foundation Operations; Hilary Willis, Director of Annual Giving

South Georgia Medical Center received three accolades in the 40th Annual Healthcare Advertising Awards. The competition recognizes outstanding health advertising based on a range of qualities, including creativity, message effectiveness, consumer appeal, graphic design, and overall impact.  

The SGMC Foundation won Bronze for its "Impact Stories" video in the category Special Video - over 2 minutes. SGMC Marketing won Merit for "Heart Health: Moments Matter" and "Taking the Pulse" nursing videos for the Integrated Marketing Campaign and Social Media Content categories.  

These projects were awarded among more than 4,300 entries, making the competition the largest and most esteemed healthcare advertising awards in the industry. Only 34 percent of entries were recognized. 

SGMC partnered with Ascend Strategy & Design to develop the winning videos.  

"SGMC is a rapidly growing health system with endless stories to tell from both our patients and our staff," shared Erika Bennett, SGMC Director of Marketing. "We always welcome the opportunity to share those experiences with the communities we serve in unique and engaging ways."  

To view the award-winning videos, visit or click here