RISE: A Real Estate Company, formerly Ambling University Development Group, today unveiled the company’s new name and branding.

The company’s name — which is short for Reasonable and Reliable, Inspired and Impactful, Serve and Simplify, Experienced and Empowering — defines its mission and incorporates the attributes team members follow.

RISE is keeping in place the seasoned executive team that has more than 75 years of combined experience. Over the past two decades, the team has overseen the development of more than 70 projects in 21 states totaling more than 15 million square feet of properties valued at more than $2.3 billion.

“While we have a new name and brand, we will continue to deliver the same quality products our clients have come to know and expect,” said Ryan Holmes, CEO of RISE. “The way we conduct business is not changing. Our tradition of developing and managing the highest quality on-campus housing and multifamily assets will continue as it has since 1995.”

Through its innovative developments, the company aims to improve lives one person at a time, and the new name will serve as a reminder of its guiding principles.

“These attributes behind our new name are the bedrock for our company and hold each of us at RISE accountable to ourselves and those whom we serve,” said Greg Blais, president of RISE. “We will continue to develop communities of significance within higher education markets nationwide. This is a responsibility we do not take lightly, and we look forward to the next step in our journey.”

For more information, visit www.RiseRE.com.