Valdosta Chamber Responds to Misguided Valdosta Daily Times Article
Staff Report From Valdosta CEO
Tuesday, October 30th, 2012
(Editor's note - The below memo was sent to Chamber members regarding the negatively toned and misguided article published by the Valdosta Daily Times.)
A recent Valdosta Daily Times editorial criticized the Chamber of Commerce and Industrial Authority for not setting the clock back 25 years to when "manufacturing and agriculture" sustained Valdosta with "well paying, solid blue collar and middle income jobs".
The editorial was based on the front page story the same day under the negative headline:
Online report: Valdosta '3rd poorest city in U.S.
Only after six paragraphs did readers learn the VDT questioned information in their own story, which would have appeared factual and damaging for those not reading further.
Negative articles only serve to hinder our economic development efforts as industrial recruiters routinely check news articles on a prospective community. A more accurate story would have been an article immediately debunking the study.
The local newspaper then based their editorial that day on the story they belatedly questioned, asking "...what are the various entities involved in job and business recruitment, i.e. the Chamber of Commerce and the Industrial Authority primarily, doing to fix the underlying problem - low household income and the high percentage of individuals living below the poverty line. Has the community turned away from what made this a successful, viable up and comer in the state, namely manufacturing and agriculture?"
First, the manufacturing companies that have stayed in the U.S. and survived global competition are doing so by incorporating high tech equipment and computer controlled processes, so even manufacturing jobs today require a higher educated and skilled labor force than was required 25 years ago.
The Chamber has long been aware of this change in workforce skill sets and has worked hard to influence the educational level of our workforce. Our CHOICES program has consistently worked within the school systems to educate students about the importance of acquiring the educational background to compete for today's more technologically challenging jobs, reaching about 8,500 eighth graders over the past 12 years.
Second, while there is still farmland in Lowndes County, it's shrinking and when it sells, it's for uses at prices that rule out agricultural use. Agriculture had begun moving to nearby more rural counties even before the cotton field at the end of Baytree Road was paved over for Valdosta Mall. Our largest tractor and farm implement dealers followed.
Our newspaper should recognize that 25 years is forever in today's business world. The VDT had a much higher circulation and a larger number of reporters 25 years ago. It also understood the importance of working together to promote our community, not tear it down.
The Chamber is a membership organization with approximately 1,500 members, 86 percent of them small businesses. The Chamber plays an important role in building a strong, economically healthy community, as does the Industrial Authority. Our local governments create the infrastructure that makes job creation possible. Our local school systems and higher education institutions have a responsibility to produce an educated, qualified workforce.
Everyone has a role to play and a job to do as we work together to grow more and better jobs for our citizens -- including our local newspaper.
The VDT asks what the Chamber is doing to "fix" low household income and high percentage of individuals living below the poverty line? To list only three of our many business development initiatives:
- Assisting our residents grow their businesses through the SEEDS Business Resource Center
The SEEDS Center serves 500-600 clients each year, primarily local people who want to start their own businesses. More than 200 new businesses have gotten off to a good start with assistance from the SEEDS Center.
- Growing jobs for college and university graduates
The winners of the annual Business Plan Competition have together created 54 high-wage jobs in Lowndes County.
- Promoting drug-free lifestyles
Through our DRUGS DON'T WORK Program, 234 businesses save about $250K per year in Workers Comp premiums while providing their employees a drug-free workplace.
We appreciate the fact that the local newspaper needs and should report news; however, we will not succeed by tearing each other down. Success will only come if we work together to improve the economic health of our community.