If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season.

When they interact with your company on a site that was optimized for mobile devices, they will no doubt be grateful that they don’t need to “tap-to-zoom and scroll-to-read” throughout each page of your website.

But in addition to providing a pleasant experience, you also need your mobile website to provide value to its visitors and to your company as well.  Here are three ways that you can do that successfully.

1. Add Click-to-Call and Click-To-Text Links: One of the best ways to develop an effective mobile website presence is to take advantage of the functions that really wouldn’t work as well on another device. You can do this by adding click-to-call and click-to-text links on your pages. By clicking on these links, people will be instantly brought to the appropriate application inside of your phone, to either dial you or send you a text-message.

2. Include a Form to Collect Data: One of the best ways to demonstrate the value of your desktop website is to incorporate lead-generation forms. The same can be done on a mobile website. Whether you are inviting people to request a demo, to download an eBook or White Paper, or to simply request more information, you could do this by building and adding a mobile Form. This will allow you to better serve the mobile audience that wants your information… but yet that doesn’t to deal with the hassles of zooming and scrolling to get it.

3. Incorporate Images that Links to Maps with Directions: Does your business have a retail location? Will you be exhibiting or attending a trade show or conference? If so, you can use your mobile website to direct people there. Simply include an image of a map on a page inside of your mobile website. Then, grab a URL that will link to a site such as Mapquest for the appropriate address. Simply link the image to that URL, and you’ll make it a lot easier for people to find out where they need to go right from their phones.

These are just a few ways that you can increase interactions on your mobile website. I hope that you find these tips helpful!