Is Small Business Risky?

Jamillah Warner

Wednesday, November 9th, 2011

How much of a risk is it to start a small business? What are the things that you feel you have to overcome in order to dive into this arena? It’s the digital age– you can start a business while sitting at the dining room table in one evening before your favorite nighttime reality show comes on. So is small business todaytrulyrisky?

In a recent “20/20″ episode, Robert Frank, Wealth Reporter forThe Wall Street Journal, said:

“Part of the risk-taking personality is the ability to overcome failure….One of the things that makes billionaires successful is their reaction to failure.”

This makes me think of my own, sometimes risk-aversive behavior. Who wouldn’t love an automatic win, a sure thing, a guaranteed success? But the truth isbusinesscarriesopportunityand costs.

The Opportunity

When you start a business, you get to, as Captain James T. Kirk (yes, “Star Trek”) says, “boldly go where no man [or woman] has gone before.” The adventure itself is a reward, apart from what you discover and create (and sell).

The Cost

You have to boldly go where no man has gone before. That means no lighted path, no safety markers, no examples. Just you, your team and your dream (and a plan).


This economy has taught me that the real risk is in staying the same. Observing the status quo and available resources, and then using that knowledge to solve problems that everyone else ignores, is smart business. Thetruerisk is in doing what everybody else is doing, and hoping it will take care of you for the life of your business.

And I’ve discovered that just because it’s easy to start a businesssitting at the dining room table in one evening before your favorite nighttime reality show comes ondoesn’t mean that it’s as easy to maintain it or to grow it.

What risks are you taking?

Courtesy: Small Biz Trends

About Jamillah Warner

Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. She also provides marketing and communication quick tips in her getCLEAR! MicroNewsletter.