For a truly great social media marketing campaign, it’s imperative that your company integrates video. Having a customized YouTube channel gives your online efforts depth and diversity.

YouTube is the second largest search engine in the world, behind only Google. Get your company involved! Use it as another way to expand your branded presence on the Internet. The practical uses of a company YouTube channel are plentiful.

Use it like your own news channel. You can film employees talk about upcoming events that your company will be attending. This not only informs your audience, but it humanizes your brand.

Be creative. While you want your YouTube to be professional and sleek, feel free to have some fun. Keep it casual by filming staff outings or your colleagues gathering together at conferences and tradeshows. There is much to be said about a company with a personality.

But beware; there is more to be done than simply creating your YouTube channel. Consider this: over 35 hours of video footage is uploaded to YouTube every minute. Over 13 million hours of footage was uploaded in 2010. There are over 2 billion views per day. The average person spends 15 minutes a day on YouTube. According to ReelSEO.com, these stats are framed in an even more impressive way. “More video is uploaded every 60 days than the three major US television networks produced in 60 years.” This is the power of giving a voice to the general public.

So how are you going to stand out from the clutter? It’s all about linking up your platforms. Link new YouTube videos to your website, your Facebook page, to your Twitter account, in your blog and in your e-newsletter. And also, upload content that you would be interested in. The benefit of having a YouTube channel is being able to break up the monotony of words on a page.

Use it as a tool to inform your audience about upcoming events your company is partaking in. Have customers get to know your staff. Give virtual tours of your office. The possibilities are boundless. Establish your YouTube channel and just like any other social media, plan your strategy before executing your tactics. Have a concise plan, and a way to fulfill it. Broadcast yourself.

About John Foley

John Foley is the founder of Grow Socially, an online marketing company including Social Media. They provide marketing consulting and delivery services. Created in 2010, Grow Socially, Inc (www.GrowSocially.com) helps companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with your company’s needs.

In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments.

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