AT&T Will Focus on Use Cases to Market Connected Cars, Smart Homes & Digital Lifestyle
Wednesday, April 1st, 2015
AT&T Mobility has bet big on moving into new areas like connected cars, smart homes and the Internet of Things, banking on them to drive revenue growth for years to come. However, the company is still working on how best to market this connected lifestyle to consumers.
The current goal, according to several AT&T executives who spoke to FierceWireless here at the company's headquarters, is to show specific use cases to consumers. That will let AT&T make high-concept terms like digital home automation more concrete and palatable for consumers.
"It's about use cases," AT&T Mobility CEO Glenn Lurie said. "If we don't make this simple, if we don't make it easy, we will just intimidate customers and then you'll never grow."
